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Do Video Ads Work For Small Businesses?
Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes
Greg Swiszcz
November 8, 2018
Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.
Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S
Greg Swiszcz
October 9, 2018
Christmas In October?
Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October
Allison Gibson
October 1, 2018
New Enhancement to Mobile Conquesting™: Announcing Audience DNA
MOBILE CONQUESTING’S™ AUDIENCE DNAThe mark of a truly great digital ad campaign is the ability to learn from the results you a see and apply what you learned to future campaigns, allowing the campaign to sharpen over time.  Now you can learn about your audience as you’re marketing to them through Mobile Conquesting’s™ Audience DNA
Megan Malone
September 24, 2018
Is couponing effective on Mobile?
Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons
Dana Bojcic
September 17, 2018
Need More Calls? Mobile Ads have it all!
Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales
Allison Gibson
August 31, 2018
How Does Back to School Impact Automotive Advertising?
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice
Greg Swiszcz
August 24, 2018
The Latest and Greatest Mobile Marketing
Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits
Megan Malone
August 14, 2018
How To Do A Video Ad Campaign
In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed on mobile devices
Allison Gibson
June 11, 2018
Targeting an Event With Digital? What You Need To Know
Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there.  But event targeting is not a one-size fits all strategy
Megan Malone
February 2, 2018
Digital Advertising continues to grow year over year!
2017 saw record growth in Digital Advertising dollars throughout the United States.  According to the Interactive Advertising Bureau, those dollars are actually $40
Greg Swiszcz
January 12, 2018
What is Geo-Farming with digital ads? (Example)
You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it)
Leslye Schumacher
October 16, 2017