Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
It's official - mobile rules when it comes to media consumption. The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time.
The 2014 "Marketing In A Multiscreen World" report found similar results with smartphones at 35% of daily screen time, far outpacing T.V., tablets, and laptops/desktops.
Not surprisingly, smartphones also dominate usage during the work day.
Mobile is also becoming a force in online search with almost 40% of all organic searches originating from mobile devices.
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