mobile ads

A community college returned over 5% of their "stopped out" students using Mobile Conquesting

Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it

Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years:1920: “Extra! Extra! Read All About It!” is what people would yell to sell newspapers, which was the main source of how people got their daily news2020: “Did you see what Karen posted about the other day on Facebook?! She’s so extra!” This is what people say on social media, the main source of how people get their daily news1920: TV was in its infancy (in 1928 the Federal Radio Commission issues the first television station license ) and had quite a ways to go before it would start becoming the norm in houses and businesses, and programming was limited at best2020: In most homes, there are more TVs than people, and we can binge watch an entire series in one weekend1920: When you ran out of sugar you would ask the next-door neighbor for a cup of sugar2020: When you run out of sugar, you ask Alexa to add sugar to your grocery list1920: “Hello Operator, I’d like to make a call to the Johnsons over on Main Street.”2020: “Why isn’t he answering my call?! I just texted him three seconds ago and I can see that he read the text!”There is no doubt that we have come a long way with technology, but the neat thing is that now we can use this technology to target consumers with digital advertising

How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads