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How Restaurants Can Best Use Digital Advertising
It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life
Katie Pray
November 15, 2024
How Do You Sell Digital to Younger Buyers?
Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business
Katie Pray
July 29, 2024
Threads by Meta: A New Chapter in Social Media Storytelling
In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm
Greg Swiszcz
August 3, 2023
How to Promote Your Plumbing Business with Digital Advertising
My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too)
Greg Swiszcz
June 26, 2023
Are You Reaching Road Warriors This Summer?
When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night
Katie Pray
May 8, 2023
What digital advertising products to use for Summer festivals and attractions?
Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business
Greg Swiszcz
April 4, 2023
How can I use Social Media Stories to promote my business?
Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.
Greg Swiszcz
February 14, 2022
Are You Reaching Consumers While they are Using Apps?
How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use if you are trying to lose weight and want to count your calories for the day. If you can’t find your car in a parking lot, there’s an app that will tell you where you parked, and it will read it to you in a pirate voice (for inquiring minds, the name of that app is Carr Matey)
Katie Pray
February 9, 2021
How Can Auto Dealers Use Advanced Digital Advertising?
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry
Katie Pray
January 25, 2021
What are Social Mirror Ads?
Social Mirror ads mimic the look and feel of top social media platforms however, the ads appear not on the social platforms, but on thousands of other websites and apps and run across all devices.Each ad links back to the social platform it is mirroring and, has a second call to action button that links to the advertiser’s website!  Ads contain unique social actions related back to the originating social platform (for example, the like icon, the heart icon, the pinning icon)  These ads can integrate with all the major social media platforms: Facebook, Instagram, X, Linked In, Pinterest, TikTok, Snapchat, and YouTube
Leslye Schumacher
November 10, 2020
How Are You Reaching Consumers Impacted by the Pandemic?
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him
Katie Pray
October 16, 2020
Are there digital ad dollars available from the government?
Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census
Greg Swiszcz
June 24, 2020