Resources

Household IP Targeting

View all
How Are You Overcoming Digital Objections?
Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”
Katie Pray
April 25, 2022
How do you capture part of the billions spent on local political campaign?
How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6
Dana Bojcic
August 20, 2019
What Are Top Digital Advertising Industries For 2019? (Example)
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng
Greg Swiszcz
December 5, 2018
Do Video Ads Work For Small Businesses?
Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes
Greg Swiszcz
November 8, 2018
How Does Back to School Impact Automotive Advertising?
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice
Greg Swiszcz
August 24, 2018
How To Do A Video Ad Campaign
In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed on mobile devices
Allison Gibson
June 11, 2018
What Is Geo-Framing?
Geo-Framing technology allow us to go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now, across all devices.  It combines the best of aspects of Geo-Fencing and Household IP Targeting
Leslye Schumacher
November 25, 2017
Using Digital Advertising To Recruit Your Next Great Hire
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Finding the right employee is never an easy task, especially if you’re looking for someone that is qualified.  With so many different job boards out there, from Monster and CareerBuilder to all of the ones that have popped up like ZipRecruiter and even the local job boards that may be in your city, how do you know where to post your job?  More importantly, how do you know if the right candidate will be looking on that particular website?Gone are the days of trying to find a needle in a haystack
Leslye Schumacher
July 13, 2017
How often do IP addresses change? (Example)
Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses)
Dana Bojcic
May 8, 2017
Online Products for Offline Buyers
There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy
Megan Malone
April 4, 2017
Is IP Targeting Digital Ads Right For My Business?
Maybe…Maybe not.  How do you know?  First let’s start with what IP Targeting is
Leslye Schumacher
January 31, 2017
Household IP Targeting: Direct Mail For The Internet
The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter
Dana Bojcic
October 25, 2016