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How Restaurants Can Best Use Digital Advertising
It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life
Katie Pray
November 15, 2024
How Do You Sell Digital to Younger Buyers?
Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business
Katie Pray
July 29, 2024
How Can Political Candidates Use Digital for the 2024 Election?
SKIM THIS ARTICLE:Digital Dominance: Political candidates are shifting to digital advertising for the 2024 election, projected to consume 28% of campaign spending—up nearly triple since 2020. The use of Over-the-Top (OTT) ads allows for broad, targeted outreach, making it easier to engage voters regardless of location
Katie Pray
June 4, 2024
How to Promote Your Plumbing Business with Digital Advertising
My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too)
Greg Swiszcz
June 26, 2023
Are You Reaching Road Warriors This Summer?
When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night
Katie Pray
May 8, 2023
What Were the Most Popular Verticals in 2022?
December is always the month where we reflect on the last 12 months and see how we grew and what we can do to move forward. Personally, I like to see what technology thinks of how I lived my last 12 months with things like Spotify’s “Wrapped”, and Instagram’s “Top 9”
Katie Pray
December 21, 2022
What Digital Products Work Best for Colleges and Universities?
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities.  At first, a lot of campuses started to promote their online classes
Greg Swiszcz
December 14, 2022
How do Clients use Digital Advertising in October?
The Starbucks Pumpkin Spice latte debuts today, August 30, 2022.  Yes, there’s a feeling in the air with marketers, that October is right around the corner
Greg Swiszcz
August 30, 2022
Are You Investing in Digital this Political Season?
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races
Katie Pray
August 30, 2022
Are You Following the Proper Steps to Close Digital Sales?
ABC is an acronym for a lot of things. If you’re learning CPR, they teach you ABC to look for Airway, Breathing, and Circulation
Katie Pray
August 2, 2022
How can I use Social Media Stories to promote my business?
Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.
Greg Swiszcz
February 14, 2022
Facebook is making more Chhhhhhanges
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward
Allison Gibson
January 28, 2022