digital advertising

Founded on April 1, 2014 who knew what a wild and fun rideit would turn into for these digital fools,uh… I mean founders Todd Schumacher,Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for ourmarkets and agencies paired with the most advanced digital solutions has madethis team rise to the top in the digital landscape

Yes, but just because you can, doesn’t mean you should!Let’s start with what is dayparting? It is a tactic by which youschedule ads for certain times, that could mean either certain times of the dayor certain days within the week, in the hopes of reaching prospects at the mostopportune time of the day. Can you do this? Yes, but it is not necessarily recommended

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options to consider it can be daunting to everyone involved

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars?According to a 2018 Pew Research Center survey, today, roughly half (51%) of U

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice

Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!  You make the effort to keep up to date on all things digital through ongoing education and weekly webinars

Please stop. No one will say they heard about you from your digital ad