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branding
How to Promote Your Plumbing Business with Digital Advertising
My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too)
Do Credit Unions Utilize Digital Advertising?
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
How Do I Get Renewals From My Clients?
If you’re asking this on your way in to get a renewal,you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen:1
What is a digital buyer and why are they so important?
Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise
Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.
Earlier this year, eMarketer, Marketing-Interactive, and CNBC all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S
IRS Contributes 3rd Party Income Data to Facebook (Example)
As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc
New Facebook Feature Great For Prospecting
Facebook has launched a new feature called Info and Ads. Thispush from Facebook is another step towards their goal of digital transparency that they released late last year
Be MORE than just a digital salesperson
It is important to make sure to stand out to your clients. According to some recent sales statistics, it takes 8 cold call attempts to reach a prospect and once you get the interest of a prospect, it then takes 5 follow-up calls to take things to the next step
The best digital campaigns are expertly mixed, just like your favorite cocktail
When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions
