digital advertising

Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty

It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life

I grew up in Syracuse, New York which is known for two things: snow and Syracuse University sports. While most people are familiar with the longtime Syracuse basketball head coach, Jim Boeheim, but my favorite thing about Syracuse University is football

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Are you an ad agency considering or perhaps re-evaluating how to manage all your digital advertising for clients? Whether you are a one-person agency, a startup, or a team of seasoned professionals, everyone reaches the point where they can not efficiently do it all on their own. Hiring and training staff members to specifically work on digital marketing can be time consuming, expensive, and extremely stressful

In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome commercials

Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider

Point Blank… Streaming services are here to stay.  The percentage of people that subscribe to streaming services is increasing every year

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results

All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with digital ads

Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017

Of course, you do. We all do

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be