Digital Marketing Insights

Our world is comprised of many types of people, from many walks of life and many different types of interests and lifestyles. Pretty cool right? You know what else is cool? Being able to reach ANY type of individual with digital

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results

Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday when I was getting the mail, I had a postcard from the local hardware store for 15% off a propane tank

With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed.One of the top contenders, as to where digital advertising will head, is Contextual Advertising, or what we at Vici refer to as Keyword Targeting

Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.So, what does all this mean and how it is different?Google’s “Universal Analytics” is the current version of the platform most companies use

All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with digital ads

Can Co-Op be used for Digital Advertising?Yes. Yes

I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this:The listings at the top aren’t paid search ads.  They are organic (free listings) that appear because those companies have added something called Job Posting Structured Data to their job listing on their website – a GREAT Search Engine Optimization (SEO) tactic that you can do too!Finding qualified candidates is always a struggle

Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017

It has been almost a year since Covid-19 hit and it has turned our workdays heck…every day upside down. “Normal” workdays in the office and being on the go are a thing of the past

How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use if you are trying to lose weight and want to count your calories for the day. If you can’t find your car in a parking lot, there’s an app that will tell you where you parked, and it will read it to you in a pirate voice (for inquiring minds, the name of that app is Carr Matey)

Of course, you do. We all do