Digital Marketing Insights

It's official - mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time

Granting access to your Google Analytics is quite simple.  You can determine what level of access someone has and can remove access at any point as well

If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying,“Click Through Rate is the King of False Positives”The report goes on to explain that the value of viewers who watch your ads to completion (view 100% of your video ad) are much higher than that of viewers who click the ad.  Why?  How do they know?The study found that a user who arrives at your website by clicking on the ad, rarely goes beyond that landing page before leaving

Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital

A question we are frequently asked is whether having a separate mobile website will create SEO issues?  (A separate mobile url is one that starts with m. and redirects to the mobil url – i

Not sure what people are talking about when they say "RTB"?  This infographic explains it all!Not sure what people are talking about when they say "RTB"?  This infographic explains it all!

In this digital marketing age, it's no wonder people are putting so much emphasis on SEO.  Search Engine Optimization

As Vici Media continues to grow, we want you to know everyone who has been here since the beginning and helped the company rise!  So every week we'll introduce you to a key member of the team.  This week we begin with Leslye Schumacher

If you are like the majority of the population, you might have never heard of UTM Codes.  And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor

So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions.  Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a form

Are you maximizing your company website, blog, and Facebook page?  Are they optimized for the best performance to fit your needs and for organic search results?  Google Analytics is one of the most popular web visitor tracking tools.  It adds a small snippet of code that is placed on all the pages of your website

I had a client the other days ask a question about his website, asking if it would be a "do-follow" site.  This question is SO CLOSE to being a legitimate question, but also kind of funny