Megan Malone is a Founding Partner with Vici, and leads our Operations division. Megan has both a radio and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group. In her career she has helped plan and implement thousands of digital media campaigns. She holds a certification from Disney Institute’s People Management, Google Analytics, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation. In her free time Megan is relaxing in Phoenix, Arizona with her husband Dave and toddler Zoey.
I had a client the other days ask a question about his website, asking if it would be a "do-follow" site. This question is SO CLOSE to being a legitimate question, but also kind of funny. Here's why
Essentially you have two terms: "dofollow" and "nofollow". This tells search engine spiders to crawl, or not crawl, a website. The "nofollow" coding is actually put in the web code changing it from this
<a href='http://www.lookatmyawesomesite.com'>Anchor Text</a>
To this
<a href='http://www.lookatmyawesomesite' rel='nofollow'>Anchor Text</a>
Basically, there is no true "dofollow" coding...it is more of a term. Dofollow is just NOT using the "nofollow" tag. SO REALLY to tell the spiders to crawl a link, you don't have to do anything
So my answer to the client? Why yes! It is a "do-follow site!" And I didn't giggle or anything. :-
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