Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
A question we are frequently asked is whether having a separate mobile website will create SEO issues? (A separate mobile url is one that starts with m. and redirects to the mobil url – i.e., m.vicimediainc.com.)
The answer is “no” if it is done correctly – and we do it the correct way! (As outlined by Google in this article.) If your new mobile website and your existing desktop site are not properly tagged, then when search engines (such as a Googlebot) crawl both sites it may see the two as having duplicate content and penalize your search ranking.However, having two different websites is perfectly acceptable by Google (and other search engines) as long as there is a link tag to address the duplicate content issue. We add this automatically to every page of the mobile website we create for you.Want the full “techie” explanation? Here it goes:The exact tag is the rel="canonical" tag, which tells search engines that this page on mobile is related to this page on desktop, and to not see it as duplicate content.Here's the canonical tag, as an example:<link rel="canonical" href="http://www.example.com/page-1" >Got that? Good!
