Digital Marketing Insights

It is important for digital marketers to understand key performance indicators. Key Performance Indicators or KPIs give you a way to measure how your campaign is performing against your business objectives

You might be in the East Coast stuck in your house with snow up to your roof, or you might be in the West Coast lounging in the sun avoiding going indoors.  Either way, is your mobile phone in your hand?  If not, is it more than three feet from your hand?  Most likely not

There is a fine, fine line between being creepy and being, let’s say, involved. Marketers love the idea of retargeting

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device.Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising

Getting involved with digital marketing is one of the smartest things you can do for your business. Digital marketing gives consumers the access to products and information at any time or anywhere

How many display ads do you think you are exposed to in one day?  Tens, twenties or even hundreds?  Believe it or not, the number falls closer to the upper levels of the spectrum.Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a huge impact on today’s consumers’ behavior

I can relate to the excitement of getting definitive answers, especially when those answers will directly affect your business. Unfortunately, A/B testing is something that depends on waiting until the right moment

The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week after the Super Bowl and the week before Valentine’s Day) marks the first time that transactions hit the average or above for the quarter

SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing.According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines versus the paid for text listings at the top and sides of the search results page

Making an app for your business seems to be what everyone's doing right now. 2014 was even referred to as the “year of mobile," however, the roles mobile played in 2014 will be changing in 2015

The short answer? Yes!I recently was talking with the owner of a plumbing company and I told him that he needed to add a blog to his website. His response? “Who the *&!# is going to read a blog about plumbing?” Fair enough

As mobile internet use continue to skyrocket among the large population of digital device users, it becomes more difficult for brands to maintain their websites to keep up with the ever-changing and developing new devices.  While having a user-friendly site is a benefit to web users, it can be a burden to web developers and business owners who struggle on finding a way to reach their users on all platforms