Digital Marketing Insights

Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy.  The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business

Your mobile optimized site is complete!  You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right?  Not so fast.  Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix

Mobile Websites.  You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking

It’s a little troublesome having a high bounce rate. This essentially means that a user was on your page and then left (bounced) rather than continuing to view other pages

“If you lose money for the firm, I will be understanding.  If you lose reputation, I will be ruthless,” said Warren Buffet

I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute

You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies.  Not sold on the mobile marketing trend yet?  This may change your mind,  because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success

No doubt about it, we are in the social media age.  It is common and almost necessary for businesses to have a Facebook page, a Twitter page, and a LinkedIn page since it is one of the easiest (and least expensive) ways to publicize your company

You have probably heard a lot about new digital marketing trends for digital devices.  It seems like every week a new research study proves which digital device customers prefer for shopping and browsing

Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches

When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens?  Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention?Get to know them individually.  Understand their consumer habits