Digital Marketing Insights

Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results

Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world.To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever

Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR).  So what is a good CTR and what is a bad CTR?  The national average click-through rate for display ads as a whole is 0

All around the cyber world, especially in the digital marketing universe, people are insisting that mobile usage will soon exceed PC usage. Although mobile usage has grown over the past few years, it has not eclipsed desktop usage

A cookie is is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.  A cookie can track everything from the websites the user visits afterwards, their behavior, purchase decisions, etc

Do millennials ever put their phones down?No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up

Think click-through rates (CTR) are the only way to manage engagement with your digital ads? WRONG!  View-through rate (VTR) can make a huge impact on your advertising strategy by showing what digital elements are working for your campaign.  A view-through measures someone seeing an ad, and then returning to your homepage through another channel, without clicking on the ad itself

CTA is Call-To-Action!  You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA?  Something that reaches out and grabs your potential customer and causes them to WANT to engage with you

Could this be the end of coupon mailers and Sunday ads?The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2

Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion

As a business owner, you may have asked yourself- What is the point of blogging?  What do I blog about?  Do I HAVE to blog?Yes. Not only do you have to, but you want to

Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls