Digital Marketing Insights

The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm.Now that April 21st is behind us, many companies might be asking, “so what happened?”  According to Google, there was a 4

It’s no secret that ad spending in digital is growing.  In fact, in 2014 the highest advertising revenue was directed towards the Internet

A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall.  Here are some highlights from the report for 2014:This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010

Nielsen recently tackled a question that many advertisers have regarding video advertising.  How much does the ad benefit me (if at all) if the person skips it after a few seconds?  The answer, their research shows, is…a lot!The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started playing but didn’t watch any of it

Think you've pulled out all the stops for your SEO campaign?  Go bigger!  You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings.  While these are effective, take an extra step to set your business apart by creating a video

Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business.As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company

Let’s be honest, how often to you get advertisements through direct mail and how often does that marketing piece end up in the recycling bin?  Here's how direct mail stacks up:Just how much do consumers dislike direct mail?  51% of people have a negative/very negative reaction to receiving an advertising card or flier through direct mail. This is greater than the 44% of people who react negatively to receiving a bill

According to a recent article in eMarketer, digital media continues to surpass traditional media in amount of time spent with major media by US adults.  In 2015, the average adult will spend 5 hours and 38 minutes with digital media each day!  To put that growth in perspective, that number was just 3 hours and 40 minutes in 2011

As a business, you may have asked yourself many times, how do I connect with my audience?Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication about new business offers, products and day to day functions

It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada

If you are looking to boost the number of conversions  your website gets from mobile users, the answer looks like it’s behind door number 3…Contests!Formstack’s “Form Conversion” study analyzed 665,000 user account contributions and 117,577 form types all collected in January 2015. The research only looked at mobile-responsive forms, which are designed to be filled out easily on smartphones and tablets

Well, they’re all good ways to optimize your digital campaign! Search retargeting, keyword targeting, and PPC (pay-per-click) are all forms of keyword advertising, and oftentimes get confused for one another.  While they are similar in some aspects, they each have unique responsibilities that make them different