Digital Marketing Insights

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising

Do you know how to survive a shipwreck?  What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg?  You can  learn these skills and more through step-by-step instructional videos on YouTube.  And consumer's love these handy tutorials

Are you ever curious what leads people to your website? Well there’s an easy way to check the keywords people are searching to find you. By using Google Analytics!Never checked this out before? Don’t fret, here’s how:Once you sign into your Google Analytics, look at the left hand column and click on Acquisition

Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer?  Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet.  Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches that all suffice as mini, on-the-go computers

With over 171.5 million people owning a smartphone worldwide, it’s almost irregular not to have one

The average drop in viewability between above the fold ads and below the fold ads is 84%.  In one eyetracking study the difference was found to be as high as 102%!Above the fold positioning of ads means that the ad appears before someone has to scroll

Have you ever struggled to make ad creative for your campaign? Well you’re in luck because there is a fabulous and free service called Canva. Canva is a great option for business owners or those who want to do-it-themselves to create quality graphics to market their company

Angry Birds, Candy Crush, Trivia Crack, Bookworm, Gym Streak.  At any given time, there are millions of smartphone users with their noses glued to their screen using gaming apps or lifestyle apps like these

When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads.  Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your online presence is not updated!  This is particularly important if your business hours change with the season

How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads

Banks and credit unions are businesses that have served their customers' financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles

Digital marketing is expected to have a bright future. As consumer behavior migrates online, so will advertiser spending