Digital Marketing Insights

Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past

To some AI sounds superficial or inmany ways impossible. AI technology is super sophisticated and therefore can bevery hard to comprehend

Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17

According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019

How many of us have felt like Facebook is listening to ourphone conversations? I swear I just mentioned these new Kendra Scott earringsto my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or isit just effective? It is absolutely unnerving. You feel like you just mentionedto a friend, or even just thought about an item and then you go on Facebook andthere it is right in your News Feed

“Do you want to cut the cord?”That’s a question that is most commonly asked in hospitals, but it’s also aquestion that’s on the rise in households. The way that people are consumingtheir favorite television shows is shifting gears, and people are now able towatch what they want, when they want

PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image)

When Apple’s Siri first came out back in 2011 the technologywas a novelty.  It was cool to test out and sometimes provided informativeresults, but often the results were laughable

I get it. It’s scary to learn a completely new product thatyou’re unfamiliar with and be expected to go out to your clients and pitch themanother product that’s going to get their “doors-a-swingin’, and theirregisters-a-ringin’”

Instagram. According to latest research, people are embracing Instagram and its popularity is growing

With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers

First, what is a conversion? A conversion is an action you wantconsumers to do once they visit your website. You have done a great job gettingtheir attention with a great digital advertisement to where they have eitherclicked or come to their website on their own