Digital Marketing Insights

Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Vici Media grew 254% during this period

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone

I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too

In a land not so far away known as the city of brotherly love, Philadelphia was the backdrop to the first-ever Vici Client Summit. It began as a meet and greet of our media and agency partners alongside the Vici digital operations and training team and founding partners

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily

One of the absolute best things about digital is the ability to pinpoint the exact person in the exact area you are looking for and put an extraordinarily relevant message right in front of them. Often, when I have a super specific person I am trying to reach; I turn to Facebook for their impressive targeting options

It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works!Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel

Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end

I am so passionate about conversions that when I talk aboutthem, I have this image of Madonna signing “Con-ver-sions” into a microphonewith her white gloves on, to the same tune and beat as “Like a Virgin”- Anyoneelse? No? Well, you should!Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all the hype when it comes to conversions? Conversions are going to allow business owners a peak behind the curtain so they can see what consumers are doing on their website once they get there

How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache

There’s a lot to know about Digital.  In fact, there’s a TON of information out there