Resources

Digital Marketing Basics

Foundational tips, strategies, and explanations to help you understand and succeed in the digital marketing landscape.
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How Do You Target Your Advertising During the Holidays?
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right
Greg Swiszcz
November 3, 2020
What is Cross Platform Targeting and How Does it Work?
In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer
Greg Swiszcz
October 7, 2020
How Does Mobile Targeted Advertising Work?
Let’s face it…people love their smart phones. Really! And…they can’t really live without them
Greg Swiszcz
August 28, 2020
Why is hiring talented interns important?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)On one side of the intern / company relationship you have a student or recent graduate looking to apply what they have learned in the classroom and gain some real work experience. There is a clear benefit for the student and often, the opportunity yields a lot of busy work, a little actual work, and a line item on their resume
Dana Bojcic
July 20, 2020
Are there digital ad dollars available from the government?
Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census
Greg Swiszcz
June 24, 2020
What are Car Dealerships Doing Amid COVID-19?
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models
Greg Swiszcz
April 20, 2020
What Digital Advertising Products Work Best for Real Estate Clients?
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing
Dana Bojcic
March 2, 2020
How Well Does Digital Advertising Work For The Beauty Industry?
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental
Dana Bojcic
December 9, 2019
Top Digital Advertising Trends for 2020
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets
Greg Swiszcz
December 4, 2019
How can I use video in Digital Advertising?
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone
Greg Swiszcz
November 1, 2019
Digital Advertising Trends
Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end
Greg Swiszcz
September 6, 2019
What techniques are most popular for Professional Services?
According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019
Greg Swiszcz
June 19, 2019