Resources
Digital Marketing Basics
Foundational tips, strategies, and explanations to help you understand and succeed in the digital marketing landscape.
Age is not important unless you’re cheese, or an advertiser
Helen Hayes was very wise to compare age to cheese. She additionally said, “Childhood is a short season” and isn’t that the truth
How do you help the Real Estate Industry with Digital Advertising?
If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year. If you’ve sold a house this year, you probably made a great return on your initial investment
What are the most common objections to using digital advertising?
More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results
Want Google To Feature Your Job Posting For Free On Search Results Pages?
I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this:The listings at the top aren’t paid search ads. They are organic (free listings) that appear because those companies have added something called Job Posting Structured Data to their job listing on their website – a GREAT Search Engine Optimization (SEO) tactic that you can do too!Finding qualified candidates is always a struggle
What to expect for advertising budgets and products in 2021?
2020 has come to end. How can we possibly know what to expect to happen in 2021?! I’m no psychic and don’t claim to be
What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?
Cookies, line of code used to track users across the internet and target ads to them, are going away. Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data
How Do You Target Your Advertising During the Holidays?
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right
What is Cross Platform Targeting and How Does it Work?
In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer
How Does Mobile Targeted Advertising Work?
Let’s face it…people love their smart phones. Really! And…they can’t really live without them
Why is hiring talented interns important?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)On one side of the intern / company relationship you have a student or recent graduate looking to apply what they have learned in the classroom and gain some real work experience. There is a clear benefit for the student and often, the opportunity yields a lot of busy work, a little actual work, and a line item on their resume
Are there digital ad dollars available from the government?
Besides political dollars, there are other opportunities to find digital dollars within the government. This year, the biggest contributor of that is the US Census
