Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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What are LinkedIn Ads?
Have you ever wanted to reach a specific type of person at a specific business? Or wanted to try and recruit a specific job title or person in a certain field? Well, now you can with LinkendIn ads. With more than 72% of full-time employees on LinkedIn and 4 out of 5 people on LinkedIn “drive business decisions” it is a great place to be for B2B and Recruiting needs
Allison Gibson
November 8, 2021
What is Google My Business and How Can it Help My Online Presence?
Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.For example:Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings
Greg Swiszcz
September 16, 2021
How do you help the Real Estate Industry with Digital Advertising?
If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment
Greg Swiszcz
August 12, 2021
Are you maximizing your Pay-Per-Click campaigns? Responsive, Dynamic and Call Ads bring more possibilities than ever.
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider
Dana Bojcic
June 30, 2021
Is Your Business Using All That Amazon Advertising Offers?
Peanut Butter and Jelly. Macaroni and Cheese
Katie Pray
June 2, 2021
Is Contextual/Keyword Ad Targeting The Answer To Our Cookie-less Future?
With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed.One of the top contenders, as to where digital advertising will head, is Contextual Advertising, or what we at Vici refer to as Keyword Targeting
Greg Swiszcz
April 21, 2021
What Do I Need To Know About Google Analytics 4?
Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.So, what does all this mean and how it is different?Google’s “Universal Analytics” is the current version of the platform most companies use
Allison Gibson
April 19, 2021
How Should A Business Monitor Their Online Reputation?
As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope
Katie Pray
April 5, 2021
What digital products work best when Targeting a Hispanic Audience?
All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with digital ads
Dana Bojcic
March 31, 2021
What In The World Are Social Mirror Ads?
Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices
Allison Gibson
March 19, 2021
OTT/Video Pre-Roll/Linear TV…What’s The Difference?
Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017
Dana Bojcic
March 3, 2021