Digital Ads

Peanut Butter and Jelly. Macaroni and Cheese

With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed.One of the top contenders, as to where digital advertising will head, is Contextual Advertising, or what we at Vici refer to as Keyword Targeting

Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.So, what does all this mean and how it is different?Google’s “Universal Analytics” is the current version of the platform most companies use

As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope

All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with digital ads

Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices

Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017

Of course, you do. We all do

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be

Cookies, line of code used to track users across the internet and target ads to them, are going away.  Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data

The answer to that is a resounding YES! If you are not familiar with what Social Mirror Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror ads mimic the look and feel of top social media platforms