Digital Ads

If you're deciding to run a mobile-only marketing campaign you're following a popular trend of many advertisers.  Attention is the currency of marketing

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Finding the right employee is never an easy task, especially if you’re looking for someone that is qualified.  With so many different job boards out there, from Monster and CareerBuilder to all of the ones that have popped up like ZipRecruiter and even the local job boards that may be in your city, how do you know where to post your job?  More importantly, how do you know if the right candidate will be looking on that particular website?Gone are the days of trying to find a needle in a haystack

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions

No, I personally don’t hate Retargeting but I hear this a lot from business owners.  Even from people who don’t know the term “Retargeting,” will say “Uggh, I hate that” when I explain that Retargeting is ads that follow a person after they leave a website and show the person ads for that business on other websites

I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers

There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy

By now you’ve probably heard or realized that spending a lot of time posting organically to your Facebook page and trying to generate “likes” is no longer going to help spread your organic reach onto customers’ Facebook pages.Facebook defines organic reach as "how many people you can reach for free on Facebook by posting to your Business Page

At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective

In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location

Of the 80 million millennials in the U.S

As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between

Maybe…Maybe not.  How do you know?  First let’s start with what IP Targeting is