Google Analytics is a terrific platform for understanding more about how visitors use your website. However, keep in mind that it is not tracking data the same way that log servers track clicks
Before you start a search engine marketing campaign (aka Pay-Per Click) it’s important to do a bit of homework first. As they look through their Google Analytics, they see clicks+cost with an overall increase in traffic
Ready or not, the holiday season is upon us. While some of us are already planning on procrastinating holiday shopping until Christmas Eve and some of us are still in denial that it isn't July anymore, the most avid shoppers have had their credit cards ready since the first leaf of the season changed
What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+. Give your profile a professional punch by uploading your own in a few easy steps:Step 1: Create a 1400 x 425 background that is under 4 MB in
Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials. And boy does Generation X love their mobile technology and social media! Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time texting, browsing, talking, and taking selfies on their mobile phones
Take a peak at your Google Analytics. If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm
Step into our time machine and travel back to September 4, 1998 when Google was founded. This is what their website looked like:That's Google in Beta test mode and trying out their new colorful logo
Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users.“What the heck is Snapchat?” you might be saying in your head right now…Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of themselves or their surroundings and send it to either their entire list of followers and make it their “story” or select the users who will see their snap
It's official - mobile rules when it comes to media consumption. The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time
Granting access to your Google Analytics is quite simple. You can determine what level of access someone has and can remove access at any point as well
If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying,“Click Through Rate is the King of False Positives”The report goes on to explain that the value of viewers who watch your ads to completion (view 100% of your video ad) are much higher than that of viewers who click the ad. Why? How do they know?The study found that a user who arrives at your website by clicking on the ad, rarely goes beyond that landing page before leaving
Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital
A question we are frequently asked is whether having a separate mobile website will create SEO issues? (A separate mobile url is one that starts with m. and redirects to the mobil url – i
Not sure what people are talking about when they say "RTB"? This infographic explains it all!Not sure what people are talking about when they say "RTB"? This infographic explains it all!
As Vici Media continues to grow, we want you to know everyone who has been here since the beginning and helped the company rise! So every week we'll introduce you to a key member of the team. This week we begin with Leslye Schumacher
If you are like the majority of the population, you might have never heard of UTM Codes. And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor
So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions. Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a form
Are you maximizing your company website, blog, and Facebook page? Are they optimized for the best performance to fit your needs and for organic search results? Google Analytics is one of the most popular web visitor tracking tools. It adds a small snippet of code that is placed on all the pages of your website
I had a client the other days ask a question about his website, asking if it would be a "do-follow" site. This question is SO CLOSE to being a legitimate question, but also kind of funny
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website. Our clients often ask us to help retarget (or remarket) their web traffic
Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014
