As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in television, radio, and print. My job is to teach “traditional” media sellers to become well-rounded integrated marketers who combine both digital and traditional marketing techniques to accomplish the end client’s sales goals
It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything
This past year has taught us a lot about advertising and the consumers who make our jobs possible. The millennial generation became an extremely important demographic to advertisers with their strong spending habits and digital engagement with content
Brands and companies, as well as people, are living their lives online and there are times we all have very little control over our online presence and reputation. However, there are many things we can and should do to ensure we are putting our best possible image forward, and most of it boils down to excellent online customer service
Display advertising will overtake Paid Search (pay-per-click) advertising in 2016 for the first time according to eMarketer’s estimates. This fact underscores what we have been saying here at Vici for a while now…Paid Search isn’t the only game in town and it isn’t always the best use of your digital ad dollars
Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element
It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research. With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer? By targeting
When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do
Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world
A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers
If the question is “Does display advertising influence consumers to make a phone call?” The answer to this question is absolutely “yes.” Digital advertising drives phone calls, but they are not always immediate
Co-Op advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience.What is Co-Op Advertising?A co-op advertising program is a partnership between both the manufacturer and the retailer to share in the cost of advertising at the local level, whether it be for digital, radio, or other forms of media
With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember all the available options! We’ve been testing this platform for automotive dealerships with stellar results. Here are the basics you should know if this is an important vertical for you, and you can print it out and use for a handy reference
You know that feeling you get when you learn a new shortcut? Whether it is a keyboard shortcut, a new trick on your phone or just a shorter distance between two places you travel regularly…finding a quicker way is exciting! You save time, resources and money all while eliminating stress. It feels awesome!If you are a small business or a salesperson making your way in the digital space, you could likely use a few shortcuts and maybe some resources to make your journey smoother and faster
Back in 2008, an analyst by the name of Mary Meeker predicted that “mobile will overtake fixed internet access by 2014”. Many well-respected individuals laughed at her prediction
If knowledge is power than knowledge of Google Analytics is a super power. In a previous post I covered how to understand the Home Page of Google Analytics
Instagram launched in October, 2010, as an easy way to upload and share photos with people who shared similar interests. Their app quickly became a staple for smart phone owners around the world, garnering over one million users in just two months
Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for
Are you currently running any direct mail campaigns?Do you have a niche customer base? Is reaching very specific households (or businesses) helpful?If you could purchase a list of new potential customer leads, what would you look for?These are just a few questions to determine if household IP Targeting is right for you. IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider)
Having been in the digital marketing business for quite some time I've tested out a lot of different tools: SEO tools, website auditing tools, keyword creation tools, pixel finding tools, traffic monitoring tools, etc. I recently stumbled across a tool that I find completely fascinating and is helping to improve the efficiency of our website called Hotjar
When putting together a digital campaign, it is always important to figure out how you will track, monitor and evaluate them.The most common way is to look at a campaign report which will give you all sorts of useful data
