Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.
If you want pixels for your campaign, container tags are essential. A container tag is a snippet of code used in digital ad campaigns. It makes it possible to track various campaign targets because it removes the need for multiple data tracking codes being placed directly on the site. Instead, one code is placed across every page of a site, and where each pixel fires is controlled internally. Since this code is literally a container that holds all your pixels, you are easily able to add, remove or change pixels within the container tag without having to remove anything from your website.
It works by activating your pixels when a specific action is completed on your site. There are specific rules that are defined, and the pixel will fire if those rules match the activity on the website. For example, if you want to put a conversion pixel on a URL that is shown once someone has made a purchase, the pixel will only fire inside the container tag if that page is shown.
Container tags are necessary for a campaign because it simplifies everything immensely. Instead of multiple pixels needing to be placed on multiple, selective pages of a site, you have one code that will be placed across your website completely. Be sure to place it immediately after the opening </body> tag for optimal results!
