When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions
Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger. Why new(ish)? Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad
No, I personally don’t hate Retargeting but I hear this a lot from business owners. Even from people who don’t know the term “Retargeting,” will say “Uggh, I hate that” when I explain that Retargeting is ads that follow a person after they leave a website and show the person ads for that business on other websites
Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses)
I worked a bunch of odd gigs in college to get extra money (for beer). One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers
It is a well-known fact that digital platforms have transformed how people do business these days. The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested
Now is the time to market to consumers thinking about home repairs!The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop.That is a huge opportunity for advertisers looking to showcase how they might meet all the home improvement and repair needs of their potential consumers
There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically. A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy
Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop. A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign
By now you’ve probably heard or realized that spending a lot of time posting organically to your Facebook page and trying to generate “likes” is no longer going to help spread your organic reach onto customers’ Facebook pages.Facebook defines organic reach as "how many people you can reach for free on Facebook by posting to your Business Page
At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective
In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location
As reliable as New Year’s Resolutions, so are the articles about 2017 trends. This year is no exception with entries from all walks of life, from catering to Social Media and all points in between
Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that person until they come back to your website and convert
Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities!Don’t make the mistake of thinking that digital is only for large corporations
We pride ourselves in over the top customer service, lightning fast communications, and superior campaign management. This is quite the feat when every campaign launched has a minimum of 25 steps to go live, coupled with the challenge of team members spread throughout the country
For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers
Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about
Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017. With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend to steadily grow the business
What’s the #1 social network among people 18-29 years old? Instagram? Twitter? Nope, Facebook. The common misconception is that millennials – especially young millennials and Gen Z, no longer use Facebook
According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018.“BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44
