I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening
A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that is with local traditional advertising companies?Here are some of the key stats that jumped out at us as we looked at this report:The report forecasts that local digital ad revenue will increase this year by 14% over last year
Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there. But event targeting is not a one-size fits all strategy
Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media
Facebook announced on January 11th that they are doing some further “tinkering” with their algorithm which has implications for businesses that post organically to their Facebook Business Page. While this has made big news in the last week – it really isn’t anything new, it’s a continuation of changes that started two years ago as we talked about in this blog post
2017 saw record growth in Digital Advertising dollars throughout the United States. According to the Interactive Advertising Bureau, those dollars are actually $40
As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant. They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars
Technology has changed consumer behavior and disrupted many business sectors over the last 15 years. The touch points to connect and engage consumers now require new marketing channels
More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations
Geo-Framing technology allow us to go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now, across all devices. It combines the best of aspects of Geo-Fencing and Household IP Targeting
One of the core challenges advertisers face is determining how long a digital marketing campaign should last.Digital, like many other mediums, requires frequency
You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it)
Vici is excited to welcome Faith Koerner, Digital Campaign Coordinator, to the team! Faith is based out of the Philadelphia location. Her background includes a focus in media management, publicity and marketing before she started working for Vici, plus she's got all the right certifications in Google and mobile marketing
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement. People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused
According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital
According to Credit Union Insight, there are several challenges that all credit unions face. Here are just a couple:Growing membershipIncreasing digital usage Integrating channelsLet’s start by looking at how to integrate channels
In some instances, getting the right message to the right person in the right language is as simple as asking them to push a button. “For English, Press One
When training traditional media advertising salespeople on how to sell digital, I find that the biggest hurdle is often what made them successful salespeople people to begin with – being able to get their message across quickly, devise a solution, and close the sale – often all in one meeting.When you are selling a media advertising product that people are familiar with (i
If you're deciding to run a mobile-only marketing campaign you're following a popular trend of many advertisers. Attention is the currency of marketing
I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer
Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team! They are both based out of the Philadelphia location. Mallory's background is in business marketing, digital communication, and new media, while Charlie's background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind you can block or delete)
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Finding the right employee is never an easy task, especially if you’re looking for someone that is qualified. With so many different job boards out there, from Monster and CareerBuilder to all of the ones that have popped up like ZipRecruiter and even the local job boards that may be in your city, how do you know where to post your job? More importantly, how do you know if the right candidate will be looking on that particular website?Gone are the days of trying to find a needle in a haystack
Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team! Cierra is based out of the Philadelphia location. Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR
