Vici Blog

Election day has me thinking about the important role online presence and opinions have played this year. Just like our candidates, local brands and companies are living their lives online and consumers are sometimes left weary and wondering what is true and what is just “a bad review

On October 27th the F.C

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter

The way Facebook determines what ads to show you is based a lot around the information you provide by your online activity. By using things such as your age, location, page likes, app use, and even data from the mobile websites you browse, Facebook profiles you into categories that advertisers can then use to target ads to you on Facebook

Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard

If phone calls are imperative to your business, click to call digital ads are an excellent way to drive results.Mobile advertising should now be an essential part of your marketing efforts

92% of calls to businesses in 2015 were driven by digital marketing channels.  That is a statement that kind of takes your breath away and is the headline in a study recently released that tracked 58 million calls

The past few years have brought about major changes in the way local political campaigns have embraced digital.  Each election cycle, political campaigns rely more and more on reaching their voters in new ways

Hello there! My name is Lindsey Monahan and I’m a Digital Campaign Coordinator for Vici.  I specialize in planning and managing digital marketing campaigns for clients throughout the country

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results

Hi there! My name is Amanda Yanez and I am the new Digital Campaign Coordinator for Vici.   As a Digital Campaign Coordinator, I plan and direct campaigns for clients throughout the country

How much of my advertising budget should I allocate towards digital?This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much?According to a recent Nielsen study, the answer is 60%

Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or Pokémon

Hello there! My name is Marissa Esposito and I am the new Digital Campaign Coordinator for Vici where I plan and manage campaigns for our clients across the country.Professionally I have a background in public relations, marketing and social media management

Video ad consumption is absolutely on the rise!  A recent study aimed at learning more about consumers’ sentiments regarding video advertising found some interesting tidbits.26% of people surveyed responded that they are watching at least one video per day

“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago

Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that this population is the most receptive to digital advertising

So what are location-targeted mobile ads?At Vici, we do location based mobile targeting with our Mobile Conquesting product.  Mobile Conquesting is targeting people on their mobile devices using a combination of geo-fencing (where someone is at that moment) combined with demographic and behavioral targeting to reach specific consumers

Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important

When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a little overwhelmed during the initial Client Needs Analysis (C.N

While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business

Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to substantial targeting changes and improvements to both Facebook and their image based counterpart, Instagram

According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.”  That is a 500% increase since 2012