Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads .
Do you want to reach people who are marijuana legalization advocates? What about people looking at both Leafly Reviews, and Weedmaps online or in apps? How about people searching general topics of marijuana? We have categories for that.
Another huge opportunity for targeting? Consumers interested in using Cannabis in place of over the counter or even prescriptions medicines for common ailments. Check out this Nielsen study showing just how interested!
We nowhave targeting categories to reach the exact audience you are looking for!Check out these options:
Headaches/Migraines
headaches/migraines
PainRelievers > Headache/Pain Reliever
Headacheand migraine
Headache& Migraine Medications
Headacheand Migraine Sufferers
Back/Neck Pain
BackPain
BackPain Medications
BackPain Sufferers
Head& Neck Surgery
Arthritis
ArthritisSymptoms
ArthritisPrescription
Arthritis
Osteoarthritis
RheumatoidArthritis Medications
DailyAspirin Therapy
RheumatoidArthritis
ArthritisMedications
ArthritisSufferers
Arthritisand Bones
Arthritis,Moderate to Severe
PsoriaticArthritis
Feminine Pain
MenstrualPeriod & Ovulation
MenstrualCramp Relief
FeminineCare
FeminineProducts
FeminineNeeds
General Aches and Pains
PainRelievers
chronicpain
paintherapy
PainRelief
Health
AlternativeMedicine
Inability to Fall Asleep
sleepdisorders
SleepAids
SleepMedicine
SleepIssues
NighttimeSleeplessness
Treatment– Insomnia
InsomniaSufferer
InsomniaRelief
Cancer Pains
cancer
Smoking Cessation
SmokingCessation
SmokingCessation Intenders
smokingaddiction
QuitSmoking
HasTried To Give Up Smoking In Last 12 Months
Trying to Quit Smoking
Nowthat you are armed with amazing targeting options, what products allow you to yourun ads for Marijuana?
Hereare some fantastic options:
Native ads, ads that go across all devices and match the look, feel and visual context of the website or app where they are seen. (link to vici product pages or blogs on each product)
Artificial Intelligence is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad. (link)
Keyword Targeting, showing your display or video ads on webpages that contain keywords related to your business, across all devices. (Link)
Behavioral Targeting, showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices. (Link)
All-Device Geo-Fencing and Geo-Retargeting, drawing avirtual fence around an area or location and showing your display or video ad,to people inside that “fence” and continuing to follow them and show them yourads across all devices.
Video Pre-roll and OTT, where we use your :15 or :30 video to target people on thousands of websites that offer video programming including streaming across all devices, even Connected TV.
Also, keep in mind the benefits from doing an SEO Campaign to increaseyour visibility with Google and other search engines or Live Chat options aswell.
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