Can I do digital advertising for Cannabis, Marijuana or CBD Oil campaigns?

Published on
July 18, 2019
Contributors
Dana Bojcic
support@vicimediainc.com

Dana Bojcic (how do you pronounce that? Boy-chich) is a Senior Partner with Vici and Google Analytics Certified. Dana is an experienced trainer and coach of salespeople and managers. Her background includes working for advertising agencies and as a certified Talent Analyst.

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Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads .

Do you want to reach people who are marijuana legalization advocates? What about people looking at both Leafly Reviews, and Weedmaps online or in apps? How about people searching general topics of marijuana? We have categories for that.

Another huge opportunity for targeting? Consumers interested in using Cannabis in place of over the counter or even prescriptions medicines for common ailments. Check out this Nielsen study showing just how interested!

We nowhave targeting categories to reach the exact audience you are looking for!Check out these options:

Headaches/Migraines

headaches/migraines

PainRelievers > Headache/Pain Reliever

Headacheand migraine

Headache& Migraine Medications

Headacheand Migraine Sufferers

Back/Neck Pain

BackPain

BackPain Medications

BackPain Sufferers

Head& Neck Surgery

Arthritis

ArthritisSymptoms

ArthritisPrescription

Arthritis

Osteoarthritis

RheumatoidArthritis Medications

DailyAspirin Therapy

RheumatoidArthritis

ArthritisMedications

ArthritisSufferers

Arthritisand Bones

Arthritis,Moderate to Severe

PsoriaticArthritis

Feminine Pain

MenstrualPeriod & Ovulation

MenstrualCramp Relief

FeminineCare

FeminineProducts

FeminineNeeds

General Aches and Pains

PainRelievers

chronicpain

paintherapy

PainRelief

Health

AlternativeMedicine

Inability to Fall Asleep

sleepdisorders

SleepAids

SleepMedicine

SleepIssues

NighttimeSleeplessness

Treatment– Insomnia

InsomniaSufferer

InsomniaRelief

Cancer Pains

cancer

Smoking Cessation

SmokingCessation

SmokingCessation Intenders

smokingaddiction

QuitSmoking

HasTried To Give Up Smoking In Last 12 Months

Trying to Quit Smoking

Nowthat you are armed with amazing targeting options, what products allow you to yourun ads for Marijuana?

Hereare some fantastic options:

Native ads, ads that go across all devices and match the look, feel and visual context of the website or app where they are seen. (link to vici product pages or blogs on each product)

Artificial Intelligence is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad. (link)

Keyword Targeting, showing your display or video ads on webpages that contain keywords related to your business, across all devices. (Link)

Behavioral Targeting, showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices. (Link)

All-Device Geo-Fencing and Geo-Retargeting, drawing avirtual fence around an area or location and showing your display or video ad,to people inside that “fence” and continuing to follow them and show them yourads across all devices.

Video Pre-roll and OTT, where we use your :15 or :30 video to target people on thousands of websites that offer video programming including streaming across all devices, even Connected TV.

Also, keep in mind the benefits from doing an SEO Campaign to increaseyour visibility with Google and other search engines or Live Chat options aswell.

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