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How can you boost trust with branded video content?
Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed".Why would someone buy from you if they don’t trust you?  Sounds pretty simple to understand, right?  In business, we need to ensure that we are doing what we can to build and grow our relationships with our customers and prospects
Greg Swiszcz
September 3, 2024
The Power Of User-Generated Video Content
Gone are the days of needing professionally made videos for 100% of your video marketing needs.  User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark
Greg Swiszcz
May 6, 2024
What are You Tube Video Action Ads?
Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move
Allison Gibson
April 1, 2024
Unlocking the Power of YouTube
As a parent, it's difficult to imagine what your kids are watching online. I always see my kids on their phones
Greg Swiszcz
June 8, 2023
What digital advertising products to use for Summer festivals and attractions?
Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business
Greg Swiszcz
April 4, 2023
OTT effectiveness can be measured.
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?”  Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media
Allison Gibson
March 20, 2023
Where should I spend my Digital Advertising dollars in 2023?
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States
Greg Swiszcz
November 16, 2022
How to Create Compelling Online Videos
Video is Hot Hot Hot and stats prove that it is in high demand by digital users.User-generated and professional videos increase brand engagement by 28%
Allison Gibson
September 9, 2022
OTT/Video Pre-Roll/Linear TV…What’s The Difference?
Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017
Dana Bojcic
March 3, 2021
How Can Auto Dealers Use Advanced Digital Advertising?
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry
Katie Pray
January 25, 2021
Are there digital ad dollars available from the government?
Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census
Greg Swiszcz
June 24, 2020
What are Car Dealerships Doing Amid COVID-19?
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models
Greg Swiszcz
April 20, 2020