video advertising

Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017

When I tell people that I from New York, they immediately think that I am talking about the Big Apple; New York City. When I also tell people that I am from Mexico, they get a puzzled look on their face and think I am lost because I am an Irish American and don’t fit a typical Hispanic profile

In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets

Alright, so a Native Ad walks into a bar and sees a Video Adand says “hey there, video; you sure do make quite the impression” and 9 monthslater we have the newest addition to our digital toolbox- Native Video ads!  When we talk about Native ads, we explain that they match the look, feel, and visual context of whatever website or app that they are appearing on, and on any device. These ads don’t necessarily look like ads, which allows for them to have a higher click through rate and bypass some ad blocking software that a user might have installed on their web browser

“Do you want to cut the cord?”That’s a question that is most commonly asked in hospitals, but it’s also aquestion that’s on the rise in households. The way that people are consumingtheir favorite television shows is shifting gears, and people are now able towatch what they want, when they want

Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion