Resources

Vici Media

View all
How Vici Hires Top Talent
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement.  People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused
Megan Malone
September 14, 2017
Meet Cierra Roberts
Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team!  Cierra is based out of the Philadelphia location.   Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR
Megan Malone
June 27, 2017
Want people to show up to your event? Try an "Event Response" Ad
I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers
Megan Malone
May 2, 2017
Traditional and Digital Together Improves Purchase Intent
It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested
Megan Malone
April 17, 2017
2017 SEO Trends for Small Businesses
As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between
Megan Malone
February 1, 2017
Why digital advertising in 2017?
Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities!Don’t make the mistake of thinking that digital is only for large corporations
Dana Bojcic
January 10, 2017
Using Mobile Conquesting™ for Holiday Marketing
Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about
Dana Bojcic
December 13, 2016
2017 Planning: Marketing Budgets Have Gone Up (Again!)
Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017.  With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend to steadily grow the business
Megan Malone
December 6, 2016
Own the Sales Process from On-Air to Online to Earn Larger Client Budgets
Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world
Megan Malone
December 3, 2015
Geo-Fencing and Geo-Targeting: What's the Difference? (Example)
Digital jargon can be pretty confusing at times.  Many words can have different meanings and it's important to dig further into their true definitions
Megan Malone
November 11, 2015
2015: The Year of Mobile Marketing
We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising
Megan Malone
July 30, 2015
Credit Union and Banks Turn to Digital to Reel in New Customers
Banks and credit unions are businesses that have served their customers' financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles
Megan Malone
June 26, 2015