Vici Media

Do millennials ever put their phones down?No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up

Could this be the end of coupon mailers and Sunday ads?The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2

As a business, you may have asked yourself many times, how do I connect with my audience?Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication about new business offers, products and day to day functions

Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy.  The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business

Your mobile optimized site is complete!  You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right?  Not so fast.  Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site

“If you lose money for the firm, I will be understanding.  If you lose reputation, I will be ruthless,” said Warren Buffet

You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies.  Not sold on the mobile marketing trend yet?  This may change your mind,  because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success

You have probably heard a lot about new digital marketing trends for digital devices.  It seems like every week a new research study proves which digital device customers prefer for shopping and browsing

When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens?  Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention?Get to know them individually.  Understand their consumer habits

You might be in the East Coast stuck in your house with snow up to your roof, or you might be in the West Coast lounging in the sun avoiding going indoors.  Either way, is your mobile phone in your hand?  If not, is it more than three feet from your hand?  Most likely not

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device.Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising

How many display ads do you think you are exposed to in one day?  Tens, twenties or even hundreds?  Believe it or not, the number falls closer to the upper levels of the spectrum.Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a huge impact on today’s consumers’ behavior