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Why do digital and traditional media work well together?
You have heard the phrase, opposites attract. Well the same holds true for your media mix
Traditional Advertising’s Digital Counterpart
If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising
Traditional Advertising, Where Does It Drive Consumers? Online!
Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio
Where Advertising Budgets Are Going In 2015
With the new year upon us it means brand new advertising budgets as well. Nielsen released their annual report where they survey marketers to find out how and where they are spending their advertising dollars, and what is planned for the upcoming year
