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SEO, AI, and the Search Shake-Up: How Vici Is Staying Ahead
At Vici, we’re blending both - optimizing not just for algorithms, but for AI models like ChatGPT and Google’s SGE (Search Generative Experience)
Allison Gibson
September 4, 2025
What is SEO and Why Does it Matter?
SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing.According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines versus the paid for text listings at the top and sides of the search results page
Kurt Landversicht
January 29, 2015