reports

The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own

If you’re asking this on your way in to get a renewal,you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen:1

Google Analytics is a terrific platform for understanding more about how visitors use your website.  However, keep in mind that it is not tracking data the same way that log servers track clicks