overcoming objections

Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?"  Here’s a little secret: objections aren’t obstacles—they’re golden opportunities

Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results