OTT advertising

How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?”  Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media

As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States

In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome commercials

When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062

Point Blank… Streaming services are here to stay.  The percentage of people that subscribe to streaming services is increasing every year

Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017