online marketing

The average drop in viewability between above the fold ads and below the fold ads is 84%.  In one eyetracking study the difference was found to be as high as 102%!Above the fold positioning of ads means that the ad appears before someone has to scroll

Banks and credit unions are businesses that have served their customers' financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles

Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results

Do millennials ever put their phones down?No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up

Could this be the end of coupon mailers and Sunday ads?The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2

As a business, you may have asked yourself many times, how do I connect with my audience?Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication about new business offers, products and day to day functions

It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada

You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies.  Not sold on the mobile marketing trend yet?  This may change your mind,  because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success

You have probably heard a lot about new digital marketing trends for digital devices.  It seems like every week a new research study proves which digital device customers prefer for shopping and browsing

When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens?  Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention?Get to know them individually.  Understand their consumer habits

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device.Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising

How many display ads do you think you are exposed to in one day?  Tens, twenties or even hundreds?  Believe it or not, the number falls closer to the upper levels of the spectrum.Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a huge impact on today’s consumers’ behavior