online marketing

The K.I

As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

Co-Op advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience.What is Co-Op Advertising?A co-op advertising program is a partnership between both the manufacturer and the retailer to share in the cost of advertising at the local level, whether it be for digital, radio, or other forms of media

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK

Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for

Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to a specific group of people

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio

When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot

In case you missed it, yesterday we covered the first five questions you must be asking when making decisions on who you should trust with your digital dollars.   If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising