online advertising

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc

2017 saw record growth in Digital Advertising dollars throughout the United States.  According to the Interactive Advertising Bureau, those dollars are actually $40

One of the core challenges advertisers face is determining how long a digital marketing campaign should last.Digital, like many other mediums, requires frequency

I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer

Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities!Don’t make the mistake of thinking that digital is only for large corporations

Digital marketing is expected to have a bright future. As consumer behavior migrates online, so will advertiser spending

It’s no secret that ad spending in digital is growing.  In fact, in 2014 the highest advertising revenue was directed towards the Internet

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix