leads

All before 8:00 this morning, my mind was racing about making sure I remembered all of what I had to do today. Obviously I made a mental list, but who actually remembers what is on the list when the time comes when you need it? All before I had breakfast I had to remember to turn the pool on and get the robot vacuum in, get dish soap after dropping the kid off at daycare, get a cake for said kids upcoming birthday, get a new door knob for the front door, get my car inspected (that was due in March), get my oil changed, and I also had to find a company that does window replacements for our house

With the state of our world and everything going online business leads become more and more important daily. Most businesses would tell you however, getting consumers to do what we want them to do online, can be challenging

I am so passionate about conversions that when I talk aboutthem, I have this image of Madonna signing “Con-ver-sions” into a microphonewith her white gloves on, to the same tune and beat as “Like a Virgin”- Anyoneelse? No? Well, you should!Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all the hype when it comes to conversions? Conversions are going to allow business owners a peak behind the curtain so they can see what consumers are doing on their website once they get there

Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard

The client has committed and you got the sale. Great! The next thing you should ask this client is,“How will you evaluate if this campaign is successful?”Often in our excitement of getting the order we overlook this extremely important question

In last week’s post we tackled “What will my traffic/clicks be from my digital ad campaign?” and now we will cover the follow up question that advertisers usually have… “How many leads will I get from my digital ad campaign?” This question is basically asking, what ROI can I expect from my digital advertising?Well, you need to have an idea of what your typical conversion rate is for the people who come to the website. (Remember a conversion is whatever you want a customer to do on the website - i

There are two questions advertisers typically want to know about their advertising campaign:  how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign.  If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should ask them