Google Analytics

It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016.Of particular interest is that many will be concentrating those increases on digital marketing

If knowledge is power than knowledge of Google Analytics is a super power. In a previous post I covered how to understand the Home Page of Google Analytics

If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website

In last week’s post we tackled “What will my traffic/clicks be from my digital ad campaign?” and now we will cover the follow up question that advertisers usually have… “How many leads will I get from my digital ad campaign?” This question is basically asking, what ROI can I expect from my digital advertising?Well, you need to have an idea of what your typical conversion rate is for the people who come to the website. (Remember a conversion is whatever you want a customer to do on the website - i

There are two questions advertisers typically want to know about their advertising campaign:  how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign.  If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should ask them

Are you ever curious what leads people to your website? Well there’s an easy way to check the keywords people are searching to find you. By using Google Analytics!Never checked this out before? Don’t fret, here’s how:Once you sign into your Google Analytics, look at the left hand column and click on Acquisition

Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer?  Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet.  Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches that all suffice as mini, on-the-go computers

Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world.To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever

It’s a little troublesome having a high bounce rate. This essentially means that a user was on your page and then left (bounced) rather than continuing to view other pages

Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches

It is important for digital marketers to understand key performance indicators. Key Performance Indicators or KPIs give you a way to measure how your campaign is performing against your business objectives

The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week after the Super Bowl and the week before Valentine’s Day) marks the first time that transactions hit the average or above for the quarter