Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week after the Super Bowl and the week before Valentine’s Day) marks the first time that transactions hit the average or above for the quarter.
In the last two years, the week of February 5th had the highest week-over-week growth in both transactions and conversion rates for the first quarter of the year, at an increase of 6%. Their research also found that, “in both 2013 and 2014, the Sunday before Valentine’s Day sees the biggest spike in week-over-week transactions with an average bump of 10%.
They also saw that conversion rates had an average increase of 6%, and sessions (visits) having an increase of 4%. In addition to the week-over-week increase, the Sunday before Valentine’s Day also registered a 5% increase in transactions over an average first quarter Sunday, reporting, “The bump in transactions could indicate that consumers are using that Sunday to find and purchase their gifts, making it a good opportunity to invest in getting consumers to your site for some Valentine’s Day shopping.
To read the full article, check out the Google Analytics Blog.
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