Google Analytics

The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015.  Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky

Are you looking for ways to organically increase the traffic to a website?  If so, Search Engine Optimization (SEO) will improve the overall structure of a website which will help drive traffic. How? An SEO specialist has many different ways to optimize a website

Google Analytics is a terrific platform for understanding more about how visitors use your website.  However, keep in mind that it is not tracking data the same way that log servers track clicks

Before you start a search engine marketing campaign (aka Pay-Per Click) it’s important to do a bit of homework first. As they look through their Google Analytics, they see clicks+cost with an overall increase in traffic

Granting access to your Google Analytics is quite simple.  You can determine what level of access someone has and can remove access at any point as well

A question we are frequently asked is whether having a separate mobile website will create SEO issues?  (A separate mobile url is one that starts with m. and redirects to the mobil url – i

If you are like the majority of the population, you might have never heard of UTM Codes.  And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor

So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions.  Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a form