DOOH

Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level.Key takeaways from this article:DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places

SKIM THIS ARTICLEDigital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers.The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics