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Digital Media

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Digital Advertising For Banks and Credit Unions: How To Attract and Retain Customers
Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty
Greg Swiszcz
March 6, 2025
Digital Advertising Terms You Need To Know
In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon.   Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms
Greg Swiszcz
February 12, 2025
Digital Advertising Objections? Bring 'Em On!
Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?"  Here’s a little secret: objections aren’t obstacles—they’re golden opportunities
Allison Gibson
February 8, 2025
The Power Of User-Generated Video Content
Gone are the days of needing professionally made videos for 100% of your video marketing needs.  User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark
Greg Swiszcz
May 6, 2024
How important is creative in digital advertising?
In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action
Greg Swiszcz
November 17, 2023
Threads by Meta: A New Chapter in Social Media Storytelling
In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm
Greg Swiszcz
August 3, 2023
How to Promote Your Plumbing Business with Digital Advertising
My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too)
Greg Swiszcz
June 26, 2023
What digital advertising products to use for Summer festivals and attractions?
Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business
Greg Swiszcz
April 4, 2023
The Evolution of Display Advertising
Digital Display advertising refers to the promotion of products or services through display ads on digital platforms such as websites or mobile apps.  Over the past two decades, digital display advertising has revolutionized the way businesses reach their target audiences and has become a cornerstone of modern marketing
Greg Swiszcz
February 11, 2023
What Digital Products Work Best for Colleges and Universities?
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities.  At first, a lot of campuses started to promote their online classes
Greg Swiszcz
December 14, 2022
Where should I spend my Digital Advertising dollars in 2023?
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States
Greg Swiszcz
November 16, 2022
How do Clients use Digital Advertising in October?
The Starbucks Pumpkin Spice latte debuts today, August 30, 2022.  Yes, there’s a feeling in the air with marketers, that October is right around the corner
Greg Swiszcz
August 30, 2022