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Digital Marketing

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OTT/Video Pre-Roll/Linear TV…What’s The Difference?
Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017
Dana Bojcic
March 3, 2021
How To Have A Successful Virtual Client Meeting
It has been almost a year since Covid-19 hit and it has turned our workdays heck…every day upside down. “Normal” workdays in the office and being on the go are a thing of the past
Allison Gibson
February 19, 2021
Are You Reaching Consumers While they are Using Apps?
How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use if you are trying to lose weight and want to count your calories for the day. If you can’t find your car in a parking lot, there’s an app that will tell you where you parked, and it will read it to you in a pirate voice (for inquiring minds, the name of that app is Carr Matey)
Katie Pray
February 9, 2021
How Can Auto Dealers Use Advanced Digital Advertising?
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry
Katie Pray
January 25, 2021
Cannabis Digital Ad Spending Is Blooming!
What do you call money that grows on trees? Marijuana. Sorry for my bluntness, that's just how I roll
Allison Gibson
January 19, 2021
What to expect for advertising budgets and products in 2021?
2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be
Greg Swiszcz
January 7, 2021
Are Social Mirror Ads Working for Businesses?
The answer to that is a resounding YES! If you are not familiar with what Social Mirror Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror ads mimic the look and feel of top social media platforms
Dana Bojcic
December 9, 2020
Vici Ranked Number 404 Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
We are thrilled to announce we made the list two years in a row for Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™.Philadelphia PA, November 18, 2020 — Vici, headquartered in Philadelphia PA today announced it ranked 404 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year
Allison Gibson
November 18, 2020
What Are Facebook Offer Ads?
Updated 1-6-22: Facebook Offer Ads were deprecated in October of 2021My mom is the person that gives the best gifts. Every year she nails it and gets the most creative, most comfortable, practical gifts and every time I ask where she got it, she replies with “it was a QVC special!” I have been gifted the most amazing bed sheets, the most spectacular scissors (weird, right? They are lifechanging) and my personal favorite, a portable car jumper
Katie Pray
November 13, 2020
How Do You Target Your Advertising During the Holidays?
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right
Greg Swiszcz
November 3, 2020
How Are You Reaching Consumers Impacted by the Pandemic?
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him
Katie Pray
October 16, 2020