Resources

Digital Marketing

View all
OTT/Connected TV AND On-Site Visit Tracking has ARRIVED
When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062
Dana Bojcic
September 24, 2021
Are You Using the Latest, Most Innovative Digital Products?
Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital product that we offer.Now that we have run over 330 Social Mirror™ campaigns, we have some pretty intriguing data to back up why these ads are so popular
Katie Pray
August 31, 2021
Age is not important unless you’re cheese, or an advertiser
Helen Hayes was very wise to compare age to cheese. She additionally said, “Childhood is a short season” and isn’t that the truth
Dana Bojcic
August 23, 2021
How do you help the Real Estate Industry with Digital Advertising?
If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment
Greg Swiszcz
August 12, 2021
Are Your Digital Ads Being Served on Legitimate Websites and Apps?
Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary
Katie Pray
August 2, 2021
Do you REALLY Know what OTT is?
In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion
Allison Gibson
July 22, 2021
Are you maximizing your Pay-Per-Click campaigns? Responsive, Dynamic and Call Ads bring more possibilities than ever.
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider
Dana Bojcic
June 30, 2021
Reaching the Gay/Transgender Community with Digital
Our world is comprised of many types of people, from many walks of life and many different types of interests and lifestyles. Pretty cool right? You know what else is cool? Being able to reach ANY type of individual with digital
Allison Gibson
June 11, 2021
What are the most common objections to using digital advertising?
More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results
Dana Bojcic
May 11, 2021
How Are You Marketing Your Retail Business?
Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday when I was getting the mail, I had a postcard from the local hardware store for 15% off a propane tank
Katie Pray
May 4, 2021
What digital products work best when Targeting a Hispanic Audience?
All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with digital ads
Dana Bojcic
March 31, 2021
How does Co-Op advertising work with Digital?
Can Co-Op be used for Digital Advertising?Yes. Yes
Greg Swiszcz
March 26, 2021